Tag Archives | Solal

Solal – You Pulse Summer edition 2008 advert

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In the recent You Pulse magazine, Summer Edition 2008, an advertisement was published by Solal making a number of unsubstantiated claims, and furthermore, run contrary to a number of the ASA regulations. 

The advert stated, among other:

 

Why your diet doesn’t supply enough micronutrients for health, disease prevention and long life.

 "Over the years the world's growing population, combined with a reduction in available arable land, has resulted in overuse of soils, in order to grow enough fruits and vegetables to feed the planet's population. As a result, fruit and vegetable quality has declined. Studies performed by the United States government USDA ARS Nutrient Data Laboratory show a sharp decline of up to 50% in many minerals, vitamins and other nutrients in fruits and vegetables over the past 100 years (Reference: U.S. Department of Agriculture, Agricultural Research Service. USDA Nutrient Database for Standard Reference, Release 13). This applies

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ASA ruling: Solal Naturally Sweet product

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The South African Sugar Association (“SASA”) lodged a complaint with the ASA against a print advertisement for Solal's Naturally Sweet product, which appeared, inter alia, in The Star of 28 September 2009.

The advertisement is headed, “Too much sugar or artificial sweeteners can cause cancer.” It also states, inter alia, “For a long time it has been known that a diet high in sugar can cause weight-gain, diabetes and sugar-shock (tiredness about 1 hour after eating or drinking something sweet). More recently, research conducted in 2008 and 2009 has shown that sugar excess can suppress your immune system and increase the risk of developing cancer.” The latter sentence is referenced to two articles.

How did the ASA rule?

"Accordingly, the respondent’s claims are unsubstantiated and therefore in contravention of Clause 4.1 of Section II."

 

Note:

  1. Solal appealed this ruling and the ASA found in favour of Solal
  2. I disagree
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Anti-aging qualifications

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solaladvisoryDr Craige Golding is a medical director of Solal Technologies “Anti-Aging Specialists”. His face appears on adverts in order to promote the company, and his qualifications are used to enhance his credibility. On the image on the left, Dr Craige Golding is described as: Specialist Physician & Anti Aging Physician. MBChB (Cum Laude) Pretoria; FCP(SA) ABAARM -Board Certified Anti-aging Physician – American Board of Anti-Aging and Regenerative Medicine FAARM: Fellowship in Anti-Aging and Regenerative Medicine.

 

From the Solal website, it states: “Dr Craige Golding, a specialist physician in anti-aging medicine and medical director of Solal. . . “Anti-aging medicine is really about the prevention, early detection and reversal of the chronic diseases that become more common with age ” . . . .  ” It truly is the medicine of the new millennium”.

Are “anti-aging qualifications recognised clinical speciality?

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Solal advert “Vitamin D is as effective as a vaccine”

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Posted 17 May 2010

Solal has placed this advert in a number of newspapers. I have received calls from dietitians, doctors and pharmacists complaining about the claims of this advert.So, what is the truth?

Here is a good scientific deconstruction by one of South Africa’s best journalists, Elsabe Brits of Die Burger newspaper.

Elsabe Brits is a Specialist Journalist at Die Burger.

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