This is an invited article by a guest author who points out a discrepancy between the 'talk' and the 'walk' so often demonstrated by dedicated sellers of complementary medicines.… Read the rest
Tag Archives | Solal
In the recent You Pulse magazine, Summer Edition 2008, an advertisement was published by Solal making a number of unsubstantiated claims, and furthermore, run contrary to a number of the ASA regulations.
The advert stated, among other:
Why your diet doesn’t supply enough micronutrients for health, disease prevention and long life.
The South African Sugar Association (“SASA”) lodged a complaint with the ASA against a print advertisement for Solal's Naturally Sweet product, which appeared, inter alia, in The Star of 28 September 2009.
The advertisement is headed, “Too much sugar or artificial sweeteners can cause cancer.” It also states, inter alia, “For a long time it has been known that a diet high in sugar can cause weight-gain, diabetes and sugar-shock (tiredness about 1 hour after eating or drinking something sweet). More recently, research conducted in 2008 and 2009 has shown that sugar excess can suppress your immune system and increase the risk of developing cancer.” The latter sentence is referenced to two articles.
How did the ASA rule?
"Accordingly, the respondent’s claims are unsubstantiated and therefore in contravention of Clause 4.1 of Section II."
From the Solal website, it states: “Dr Craige Golding, a specialist physician in anti-aging medicine and medical director of Solal. . . “Anti-aging medicine is really about the prevention, early detection and reversal of the chronic diseases that become more common with age ” . . . . ” It truly is the medicine of the new millennium”.
Are “anti-aging qualifications recognised clinical speciality?… Read the rest
Posted 17 May 2010Read the rest