Posted 28 November 2012
By Wendy Knowler
The Star November 28 2012 at 09:00am
The Advertising Standards Authority (ASA) has ordered Solal Technologies, a South African company professing to be “leaders in anti-ageing, integrative and preventative medicine”, to stop making misleading claims about several of its key products.
In hearings held earlier this month, the ASA found the company had failed to provide adequate substantiation for some of its claims.
In the case of Solal’s Anti-Aging Pill, the company has been ordered to stop using the name of the product, as it was unable, in the Directorate’s view, to provide evidence to back up the expectation that the name creates in consumers’ minds.
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