Solal “Burnout” – ASA ruling

Posted 15 November 2012 

A complainant was submitted to the ASA that an advertisement creates an impression that the product “BurnoutTM” will boost energy, fight exhaustion and fatigue and enhance brain function. The consumer explained that “The advert offers no product-specific evidence for the claims made. The claims have little scientific evidence and require substantiation …”

The ASA ruled that: ” Given the requirements for clear and concise grounds in the Code, and in keeping with the approach followed in . . ” a previous ASA ruling, ” . . the Directorate has to decline to rule on the merits of this matter at this time, based on the complaint at hand.”

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Solal “Burnout” – Adrenal fatigue

Posted 27 September 2010

Solal advertises on it’s website, a product called “Burnout“.

The website claims: “Adrenal fatigue occurs when the adrenal glands, situated above the kidneys, become overworked or damaged, usually from long-term exposure to stress. As a result of being over-worked, they secrete reduced amounts of the adrenal hormones, the main ones being cortisol, aldosterone, pregnenolone, DHEA and adrenaline. The most important of these is cortisol, since when this is lowered, the body will no longer be able to deal with stress, a situation which can lead to chronic fatigue syndrome.”

The ingredients of the product are: 
Adrenal Chromium Complex™ (a proprietary complex of chromium polynicotinate, Vitamin B1, Vitamin B5) Inactive ingredients: Hypromellose (cellulose) vegetarian capsule shell (gelatine free), microcrystalline cellulose, magnesium stearate (vegetarian – flow agent), magnesium silicate, silicon dioxide and colloidal silicon dioxide.

Here is a different point of view:

Hormone Foundation attacks Read the rest