Solal 24 in 1 Super Fruit & Veg Drink

Posted 15 November 2012

A complaint was laid with the ASA against this product.  In essence, the complainant argued that this advertisement is highly misleading and that certain claims cannot be substantiated.  The complaint stated, among other that … ” is misleading, because the Solal product does not contain the full repertoire of fruit and vegetables, but simply some of the constituents which survive the processing method, and are derived from extracts of fruit and vegetables. There is no evidence that the product contains all the beneficial constituents that are naturally occurring in fruit and vegetables without the sugar. He added that the product, for example, contains no fibre.” 

The ASA ruled in favour of the complainant requiring Solal to remove the misleading claims.

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