Tag Archives | Smart Kids Brain Boost

“Brain health” supplements panned

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Posted 04 January 2020

The Global Council on Brain Health (GCBH) has issued a 31-page report that summarizes 15 consensus statements; expert recommendations for individuals, health care providers, people with mild cognitive impairment, dementia, or other brain disorders; practical tips for consumers; a discussion of specific supplements promoted for brain health; issues in safety, efficacy, marketing, and regulation of dietary supplements; and this conclusion:

There is no convincing evidence to recommend dietary supplements for brain health in healthy older adults. The consensus statements and recommendations above are based on the current state of science as of May 2019. Supplements have not been demonstrated to delay the onset of dementia, nor can they prevent, treat or reverse Alzheimer’s disease or other neurological diseases that cause dementia. For most people, the best way to get your nutrients for brain health is from a healthy diet. Unless your health care provider has identified Read the rest

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Patrick Holford’s Smart Kids Brain Boost – Big fail

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Posted 14 May 2012

The ruling below against Patrick Holford’s Smart Kids Brain Boost and the claims for the product, is a significant one. Importantly , and not indicated in this ruling, is that Equal Education were actually the primary complainants.

Following this media-release, Holford released a press statement in response, the science and claims which I deconstructed on CamCheck showing that not a single of the 50 studies supported Holford’s science thereby questioning his competence and interpretative skills. 

Strikingly, even Holford’s selected expert hired to substantiate his claims for this product, Prof Frederick J Veldman, struggled to agree with Holford’s conclusions.

Importantly, this ruling (and taken in conjunction with the ASA ruling against Patrick Holford’s “Mood Food”), reflects on the scientific incompetence of Patrick Holford, his ability at assessing science, and therefore casts doubt over the entire scientific basis of all his products. But then again, we are Read the rest

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Patrick Holford fails Science 101 (or is a bare-faced liar)

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Posted 02 September 2011

On the 1st September 2011, Patrick Holford released the media statement below in response to the media release by the NGO Equal Education, which pointed out that taking a nutritional supplement will not help pupils achieve at school and advertisers should not claim this.

Is Patrick Holford an incompetent “scientist” or simply a bare-faced liar?

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Patrick Holford’s “Smart Kids Brain Boost”

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Posted 01 September 2011

There is no magic pill for success at school, says education NGO

Michelle Jones – Education Writer
Cape Times 31 August 2011

TAKING a nutritional supplement will not help pupils achieve at school and advertisers should not claim this, says NGO Equal Education.

The group has lodged a complaint with the Advertising Standards Authority of SA (ASA) about an advertisement for Patrick Holford's "Smart Kids Brain Boost". 

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