Tag Archives | SlimBetti

Slender Gel (Hoodia Gel), again!

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Hoodia Slender Gel made bizarre claims for their product, i.e., rubbing gel containing hoodia onto your body will diminish your appetite and therefore result in “massive weight-loss”. The complaint that there was no evidence for this and that not only were the claims invalid, but the name as well. The ASA agreed. The company, instead of admitting that there is NO evidence to support their claims, changed the name of the product to Slender Max. Again the complaint was made that the name of the product was misleading for no proof existed etc, etc. The company changed their name to Hoodia Gel. An allegation of breach of ASA regulations was made. The ASA agreed, a breach of the previous ruling indeed had occurred.

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ASA Ruling: Slender Gel breach

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“During March 2010, the complainant lodged a breach allegation regarding the respondent’s website, www.planethoodia.co.za and a print advertisement that appeared in the Sunday Times magazine of 7 March 2010. It submitted that the respondent continues to make unsubstantiated weight-loss claims and it still uses the name “Slender” for its products. The advertisement appearing in the Sunday Times promoted the respondent’s “Slender MAX” product.”

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ASA Ruling: Slender Max Tincture

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Posted 6 March 2010

Another weight loss product made by the same company making Slender Gel, simply a mix of ingredients that an individual felt that if mixed together, will result in weight loss. Of course, the usual argument applies why this product is bound to have no effect and cannot be substantiated.

The ASA agreed, no evidence that the claims can be substantiated, and the name Slender Max Tincture is misleading, i.e., cannot be used.

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ASA Ruling: Slender Caps

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Posted 6 March 2010

Another weight loss product made by the same company making Slender Gel, simply a mix of ingredients that an individual felt that if mixed together, will result in weight loss. Of course, the usual argument applies why this product is bound to have no effect and cannot be substantiated. 

The ASA agreed, no evidence that the claims can be substantiated, and the name Slender Max Caps is misleading, i.e., cannot be used.

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ASA ruling: Slender Max February 2010

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Posted 22 February 2010

This ASA ruling is significant. It rules that not only can Hoodia Slender Gel / Slender Max not make any claims (for there is no proof that the product can result in weight loss or appetite suppression), but that the name “Slender Max” is also misleading – “slender” is a claim. Readers will be aware from previous posts, that I argued that there is no proof that Hoodia taken orally will result in weight loss, and that there is even less evidence that it will be absorbed through the skin.

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Hoodia Slender Gel

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Posted 29 June 2009

A complaint of breach against the previous ASA ruling was laid with the ASA against this product.  To reiterate, there is simply no evidence that any of the ingredients in this product, when taken orally, can fulfil any of the claims being made for the product, and the chance that it therefore works via skin absorbption is simply ridiculous.

The ASA ruled against the product as there is no evidence that the product works, yet the ASA somehow has allowed this company to claim: “all claims for efficacy of Hoodia Slender Gel are based on consumer survey data. This product is not intended to treat, diagonose or cure any disease.” This is simply bizarre!

The ASA code states  very clearly in Clause 4.1 of Section II of the ASA’s Code states “Before advertising is published, advertisers shall hold in their possession documentary evidence as set out Read the rest

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Hoodia Slender Gel / Slender Max

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Posted 5 February 2009

A consumer complaint against a Hoodia Slender Gel internet advertisement that appeared on http://www.planethoodia.co.za and on promotional pamphlets was laid with the ASA. The advertisements claims that the product, inter alia, “SUPPRESSES APPETITE”, or “will assist with: SUPRESSING YOUR APPETITE & CRAVINGS” “REDUCES CRAVINGS” INCREASES ENERGY LEVELS “ENHANCES SKIN TONE”, OR “will assist with: … IMPROVING YOUR SKIN TONE” “will assist with: … REDUCING THE APPEARANCE OF CELLULITE” “will assist with: … INCREASING BODY DETOXIFICATION”.

We said: Nonsense – no robust evidence to support this claim!

What did the ASA rule?

NB: This product has changed its name from Hoodia Slender Gel to Slender Max

 

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