Posted 07 August 2012
This matter involves a protracted dispute between a consumer in relation to the Homemark’s Slim Coffee product. The matter was heard at all levels of the ASA, and ultimately resulted in an arbitration report finding against the Homemark’s efficacy and weight loss claims. What is more, the Homemark has been found in breach of the relevant adverse rulings on more than one occasion, but no sanctions were ever imposed. The most recent breach ruling was issued on 16 April 2012, finding the respondent in breach of the previous rulings. The complainant submitted that at http://www.homemark.co.za/product/health–beauty/remedy-slim-coffee the product is still being promoted using “Before” and “After” imagery, under the name “Slim Coffee. The complainant noted that the product is now advertised as Remedy Slim Coffee, but the accompanying image of the packaging is identical to Slim Coffee previously ruled against. This appears to be a flagrant breach … Read the rest