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ASA ruling: Slender Max February 2010

Posted 22 February 2010

This ASA ruling is significant. It rules that not only can Hoodia Slender Gel / Slender Max not make any claims (for there is no proof that the product can result in weight loss or appetite suppression), but that the name “Slender Max” is also misleading – “slender” is a claim. Readers will be aware from previous posts, that I argued that there is no proof that Hoodia taken orally will result in weight loss, and that there is even less evidence that it will be absorbed through the skin.

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February 22nd, 2010 | Tags: , , , , , , | Category: ASA (SA) Rulings, Medicinal cosmetics | Leave a comment

Hoodia Slender Gel – now called Slender Max

This product has changed its name from Hoodia Slender Gel to Slender Max. However, there is still not a shred of evidence that Hoodia can be absorbed through the skin and result in appetite suppression or weight loss, and until this is proven with robust evidence, this product should be regarded as nothing but a scam. What is required is robust placebo controlled evidence that users will have their appetite suppressed, that this can be verified with decreased food intake (i.e., not simply a “feeling” that appetite is reduced), and that weight-loss has occurred. In other words, the claim “caution – use of this product will result in massive weight loss” needs to be proved, and the name “Slender Gel” implies weight loss – these claims need to be proved.

Update: 21 June 2011 – these scam artists have now changed the name of the product to SlimBetti

[note note_color=”#f8fddd”]CAMCheck … Read the rest

November 16th, 2009 | Tags: , , , , , | Category: | 15 comments

ASA ruling: Hoodia Slender Gel

A complaint was laid with the ASA that Hoodia Slender Gel had continued to make misleading, unsubstantiated claims regarding the efficacy of this product – the complaint pointed out that there is NO evidence that this product works at all. The ASA agreed and ruled against respondent.

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November 16th, 2009 | Tags: , , , , , , | Category: ASA (SA) Rulings | Leave a comment

Hoodia Slender Gel

Posted 29 June 2009

A complaint of breach against the previous ASA ruling was laid with the ASA against this product.  To reiterate, there is simply no evidence that any of the ingredients in this product, when taken orally, can fulfil any of the claims being made for the product, and the chance that it therefore works via skin absorbption is simply ridiculous.

The ASA ruled against the product as there is no evidence that the product works, yet the ASA somehow has allowed this company to claim: “all claims for efficacy of Hoodia Slender Gel are based on consumer survey data. This product is not intended to treat, diagonose or cure any disease.” This is simply bizarre!

The ASA code states  very clearly in Clause 4.1 of Section II of the ASA’s Code states “Before advertising is published, advertisers shall hold in their possession documentary evidence as set out … Read the rest

June 29th, 2009 | Tags: , , , , , , , | Category: ASA (SA) Rulings, Medicinal cosmetics | 2 comments

Hoodia Slender Gel / Slender Max

Posted 5 February 2009

A consumer complaint against a Hoodia Slender Gel internet advertisement that appeared on http://www.planethoodia.co.za and on promotional pamphlets was laid with the ASA. The advertisements claims that the product, inter alia, “SUPPRESSES APPETITE”, or “will assist with: SUPRESSING YOUR APPETITE & CRAVINGS” “REDUCES CRAVINGS” INCREASES ENERGY LEVELS “ENHANCES SKIN TONE”, OR “will assist with: … IMPROVING YOUR SKIN TONE” “will assist with: … REDUCING THE APPEARANCE OF CELLULITE” “will assist with: … INCREASING BODY DETOXIFICATION”.

We said: Nonsense – no robust evidence to support this claim!

What did the ASA rule?

NB: This product has changed its name from Hoodia Slender Gel to Slender Max

 

… Read the rest
February 5th, 2009 | Tags: , , , , , | Category: ASA (SA) Rulings | 2 comments
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