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Podgy meets dodgy (Slender Gel)

An article from the December 2010 edition of the magazine, noseweek, titled “Podgy meets dodgy”, on the Advertising Standards ruling against Slender Max / Slender Gel / Hoodia Slender Gel, and the two individuals behind this “scam” (and their home address!).

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ASA Ruling: Slender Caps

Posted 6 March 2010

Another weight loss product made by the same company making Slender Gel, simply a mix of ingredients that an individual felt that if mixed together, will result in weight loss. Of course, the usual argument applies why this product is bound to have no effect and cannot be substantiated. 

The ASA agreed, no evidence that the claims can be substantiated, and the name Slender Max Caps is misleading, i.e., cannot be used.

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