Tag Archives | Shannon Bouwer

Reebok – Liar, liar, pants on fire?

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Posted 30 January 2012

On the 10th October 2011, this was posted on CamCheck:

“A complaint was laid with the ASA. [In essence pointing out these false claims resulted in  a massive $25-million class action settlement.] On the 3rd August, a response from the ASA “Reebok Easy Tone Shoes / H A Steinman /18355” was received. Shannon Bouwer, PR & Communications Manager or Reebok, had the following to say in their response to the complaint:

“We are In receipt of your letter dated 1 August 2011. We are no longer flighting this advert in South Africa and therefore this investigation may be redundant. As a leading fitness and athletic brand, Reebok has a long history of developing new and innovative technologies, and we stand behind all of our products. We are proud of EasyTone’s unique balance ball-inspired technology, and consumer feedback for the product has been overwhelmingly positive.”

However, Read the rest

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