JOY! Magazine, Caxton publishers and Slimbetti adverts

Posted 07 May 2012

What is the responsibility of editors, production managers and owners of magazines with regard to accepting advertising for unsubstantiated or scam products? The majority of magazines are members of representative groups that are co-signatories to the Advertising Standards Authority (ASA) code and are expected to comply with the ASA code.

Slimbetti has managed to re-advertise in Caxton magazines after asserting that the ASA had accepted their claims (a blatant lie) after Caxton had initially refused further advertising following an earlier ASA ruling. Caxton publishers include magazines such as People, Vrouekeur, Rooi Rose, Essentials, Your family, etc. A letter (similar to the one at the end of this post) had them accept that they had erred and would discontinue further advertisements (except for those too late to stop).

A similar letter to the Christian magazine, JOY!  (NOT a Caxton magazine), has resulted in a similar response from Read the rest

Inversion Femme – ASA ruling

Posted 27 July 2012

A consumer complaint  against a print advertisement for Inversion Femme appearing in the Rooi Rose magazine during February 2012 was laid with the ASA.  It contains, inter alia, the following claims: • look younger, naturally; • at last the signs of ageing can be reversed without painful surgery; • … scientific studies in women who used the product at least twice a day for two months, showed that 50% of them had reduced hair loss, 70% showed a strengthening of nails and 27% an improvement in figure.

In essence the complainant submitted that he was unable to find any evidence that supports the claims made for this product. The ASA examined the evidence supplied by the company, and agreed with the consumer that the claims were not sufficiently supported by evidence.

Read the rest