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ASA Ruling: A Vogel Prostasan

Consumer complaints were lodged against SA Natural Products’ print advertisement appearing in, inter alia, the Weekend Argus and Sunday Times, as well as an internet advertisement that was published on the website www.sanatural.co.za during 2010.

The advertisement promotes the respondent’s Prostasan capsules contains the following claims: “A. Vogel Prostasan may relieve your: Frequent urinating during the day and night Incomplete emptying of the bladder Urinary urgency Pushing and straining while urinating”. It also contains a lengthy discussion on the product and its claimed benefits as well as references to trials done and recommended usage.

In essence, the complainants submitted that the advertisement is misleading as it there is no proof that the respondent’s product can alleviate the symptoms stated in the advertisement. 

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