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Pharma Nutir-B – ASA ruling

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Posted 23 March 2012

Prof Jobson lodged a consumer complaint against Pharma Natura’s Internet advertisement promoting its Vitaforce Nutri-B tablets. The advertisement stated, among other, “Category leader in supplement stress management" and "Nutir-B [sic] is ideal for people who lead pressurised lifestlyes or who are recoving [sic] from stress related ill health." But the company could not prove these claims and the ASA ruled against the claims.

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