Posted 21 May 2012
Two breach rulings were submitted to the ASA in regard to Homemark’s Pest Magic. Readers will be aware of the numerous website postings of consumers claiming that the product does not work and simply a big con. Readers will be aware that Homark has previously sold health products that were regarded as scams by the USA FTC (Federal Trade Commission). The companies were subsequently shut down.
In the first ruling, the ASA agreed that there was no proof that the product works with a 100% guarantee, and in the second, the ruling was in Homemark’s favour stating: ” . . . the claim “microprocessor design” is similar to claiming that the device or its component was “inspired by” microprocessors or that its design was based on microprocessors. On the contrary, claiming that the device is “driven” by a microprocessor implies that it contains and makes use … Read the rest