Homemark admits its zappers’ lights don’t kill mozzies

Posted 08 March 2024

By Georgina Crouth

Daily Maverick

The company, which has been hauled before the advertising authorities repeatedly for false advertising, says zappers lure mozzies into a trap, which then kills them. But UV light alone doesn’t work.

Ever bought a UV-light mosquito zapper and wondered why it wasn’t zapping dead legions of the little buggers?Chris van Eeden is likely to be one of many consumers duped into buying the devices to kill mosquitoes. Peaved because his didn’t work, he took his complaint about a Homemark television advertisement for a “killer” electric mosquito USB lamp – that is claimed to electrocute the flying parasites – to the Advertising Regulatory Board (ARB).

The 30-second advert describes the device as a USB-powered mosquito killer that is “chemical-free and safe for loved ones and pets”.

“The energy-efficient ultraviolet light helps to lure the mosquitoes and other flying pests closer to the

Read the rest

Homemark Pest Magic – no magic, ASA ruling

Posted 21 May 2012

Two breach rulings were submitted to the ASA in regard to Homemark’s Pest Magic. Readers will be aware of the numerous website postings of consumers claiming that the product does not work and simply a big con. Readers will be aware that Homark has previously sold health products that were regarded as scams by the USA FTC (Federal Trade Commission). The companies were subsequently shut down.

In the first ruling, the ASA agreed that there was no proof that the product works with a 100% guarantee, and in the second, the ruling was in Homemark’s favour stating: ” . . . the claim “microprocessor design” is similar to claiming that the device or its component was “inspired by” microprocessors or that its design was based on microprocessors. On the contrary, claiming that the device is “driven” by a microprocessor implies that it contains and makes use Read the rest

ASA Ruling: Homemark Pest Magic

Homemark advertises this product claiming that "this product can be plugged into any electrical outlet, and “… this state of the art pest repeller uses the wiring of your home to create a massive force field that drives the pests out …”. Some of the pests that the product claims to be effective against are spiders, ants, roaches, mice and silverfish.

Considering Homemark's previous false advertising for some of their other products, can one believe that this product has any efficacy?

Here is a ruling against Homemark's one claim.

Read the rest