Posted 21 December 2016
OmegaLabs took the MCC to court recently, as mentioned in a GroundUp article.
Coincidentally, a complaint had been laid in the UK at the ASA against claims being made for one of their products: a press ad for Dermalex Eczema promoted a skin treatment cream for eczema. The advert stated, “AS EFFECTIVE AS A STEROID CREAM¹”. A footnote for the claim stated “¹Average symptom improvement over 6 weeks, when compared to Hydrocortisone 1% in petrolatum-cetomacrogol”. In the right-hand circle, text stated, “HYDRATES BETTER THAN AN EMOLLIENT²”. A footnote for that claim stated “²emollients containing unguentum leniens”. In the middle of the Venn diagram, text stated “BREAKTHROUGH ECZEMA TREATMENT”. A number of high street pharmacists’ logos were shown towards the bottom of the ad.
A complainant argued that the claims were not true.
The UK ASA agreed.… Read the rest