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Nivea Archives - CAMcheck

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Tag Archives | Nivea

Nivea Luminous 630 – ARB Ruling

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Posted 24 June 2021

A consumer complaint was laid with the Advertising Regulatory Bureau against the advertising of Nivea “Perfect & Radiant Luminous630 Anti Dark Marks Serum”.

The complainant submitted that he contacted Nivea and asked for evidence of these “extraordinary” claims. Nivea was unwilling to provide any evidence, citing reasons of confidentiality, but assured him that “… the study was conducted in compliance with the necessary international and local standards applicable”.

The complainant therefore turned to the ARB arguing that without evidence, the claims cannot be justified.

Nivea supplied evidence.

Decision of the Advertising Regulatory Board

Complainant: Dr Harris Steinman
Advertiser: Beiersdorf Consumer Products (Pty) Ltd
Consumer/Competitor :Consumer
File reference: 1472 – Nivea Luminous 630 – Dr Harris Steinman
Outcome: Dismissed

Date: 24 June 2021

The Directorate of the Advertising Regulatory Board has been called upon to consider a consumer complaint against advertising promoting the Advertiser’s “Perfect … Read the rest

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When consumer experience wildly differs from ‘market research’, apply truth serum

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Posted 17 May 2021

What test panels say about a product is often not an accurate reflection of how it is perceived and received by customers

TimesLive 16 May 2021

Remember when Unilever scrapped its traditional Sunlight dishwashing liquid bottle and replaced it with an upside-down one with a nozzle that dispensed a specific amount of the green stuff?

It was back in 2004, and I remember it well, mainly because there was huge public outcry about it – consumers hated not being able to control the amount dispensed, some said it leaked, and many complained that as it emptied it became very hard to squeeze.

The manufacturer relented and brought the old bottle back.

I mention this detergent packaging fail because Unilever said that before its launch extensive market research had revealed that South Africans absolutely loved that upside-down bottle.

Right. How many people
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