Tag Archives | Multiforce Alkaline Powder

Is alkaline water a miracle cure – or BS?

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Posted 01 November 2018

This article from The Guardian addresses the claims of alkaline water, but one could also include those of Vogel Multiforce Alkaline Powder, a product that claims your body is too acidic.

“While people have been touting the benefits of upping your alkaline levels for decades, Fenton says the belief is not supported by any scientific evidence. Fenton, who analyzed studies looking at the association of alkaline water with cancer treatment, notes that while “there are a few very poorly designed studies” that suggest alkaline water confers health benefits, there is no rigorous evidence this is the case.”

“What’s more, Fenton stresses, you simply can’t change the pH of your body by drinking alkaline water. “Your body regulates its [blood] pH in a very narrow range because all our enzymes are designed to work at pH 7.4. If our pH varied too much we wouldn’t survive.””

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Vogel Multiforce Alkaline Powder

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Posted 31 August 2018

Vogel Multiforce Alkaline powder claims in adverts to, among other:

  • A multimineral supplement that helps support the body’s pH regulating mechanisms.
  • Proven to increase urinary pH which means there is less acidity in the body
  • Potassium Bicarbonate has blood alkalinising properties and acts on metabolic acidosis
  • Many foods and drinks, especially meat, dairy products, sugar, coffee and alcohol are acid forming. Without adequate alkaline minerals, which are necessary to offset increases in acidity, your body struggles to maintain its internal acid/alkaline levels. 

But does it work?

There have been multiple ASA rulings against the claims for this product.

Yet the company continues to make these false claims.

Scott Gavura has posted an article on detox scams to Science Based Medicine. He summarises beautifully how the pH regulating system of the body functions:

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Vogel’s Multiforce Alkaline Powder – still no proof that it works

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Posted 13 September 2012

The ASA previously ruled that this product’s claims made in an advertisement headed “Feeling acidic?” and stating, inter alia, “A body with a constantly raised acidic level can become ill”. It then continues to state, “A. Vogel Multiforce Alkaline Powder contains calcium, magnesium and potassium and includes Vitamin C in its whole form as an antioxidant to help protect the body against the associated damaging effects of oxidative stress caused by a high dietary acid load…”  was not substantiated and in breach of the ASA regulations, and therefore unproven and could not be made. The company supplied new substantiation from Dr Davie van Velden.

However the complainant argued that the substantiation was still insufficient and the claims for the product therefore still unproven. The ASA agreed.

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A Vogel Alkaline Powder – ASA ruling

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Posted 11 March 2012

Mr Charleston lodged a consumer complaint against a print advertisement that was featured in The Star newspaper during 2011. 

The advertisement asks the question, “Feeling acidic?” and states “A body with a constantly raised acidic level can become ill”. It then continues to state, “A. Vogel Multiforce Alkaline Powder contains calcium, magnesium and potassium and includes Vitamin C in its whole form as an antioxidant to help protect the body against the associated damaging effects of oxidative stress caused by a high dietary acid load…” 

The complainant submitted that the advertisement offers no evidence for the claims made. 

The ASA agreed and ruled against Bio-Strath.

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ASA Ruling: Multiforce Alkaline Powder

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A consumer lodged a consumer complaint against SA Natural Products’ print advertisement for its Multiforce Alkaline Powder product.

The advertisement states, among other, “Acidity may contribute to, or aggravate the following conditions:  Pain in the body joints; Inflammatory conditions; Poor quality skin, hair and nails; Reduced immune response; Kidney and gall stones;  Weight fluctuations; Low vitality and energy; Indigestion, constipation and flatulence; Water retention; Lower back ache; Gout;  Osteoporosis; Promoting cancer”.

How did the ASA rule?

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