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Moringa claims – ASA ruling

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Posted 15 October 2015

Moringa is a food supplement making a number of claims:

“Moringa is used for ‘tired blood’ (anemia) [sic]; arthritis and other joint pain (rheumatism); asthma; cancer; constipation; diabetes; diarrhea [sic]; epilepsy; stomach pain; stomach and intestinal ulcers; intestinal spasms; headache; heart problems; high blood pressure; kidney stones; fluid retention; thyroid disorders; and bacterial, fungal, viral, and parasitic infections as well as muscle recovery”.

“Moringa is also used to reduce swelling, increase sex drive (as an aphrodisiac), boost the immune system, increase breast milk production and reduce inflammation. Some people use it as a nutritional supplement or tonic that assists with mental alertness and improves attention deficit”.

A consumer laid a complaint with the ASA arguing that there is no proof that these claims are valid. The ASA requested that the company supply proof, received a large pile of documents, but according to the ASA assessment, the … Read the rest

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