Patrick Holford’s Mood Food – ASA Breach ruling

Posted: 23 June 2012

A consumer lodged a breach complaint against Patrick Holford’s website submitting, inter alia, that the Patrick Holford continued to make similar claims or convey similar sentiments by claiming  that “MOOD FOOD provides a combination of amino acids, plant extracts, vitamins and minerals that help to support mood and mental well-being”, and that this was a breach of the previous ASA ruling. The ASA agreed.

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ASA opinion: Patrick Holford fails science again

Posted 31 January 2012

A consumer lodged a complaint with the ASA against a radio commercial advertising Patrick Holford’s “Mood Food” as heard during 2011. The advertisement features Patrick Holford stating as follows:

“So you often suffer from a low mood or lack of motivation? My name is Patrick Holford and I’d like to tell you how to get back your Feel Good Factor. There are five essential nutrients that help to improve mood, by making the feel good chemicals in your brain. These are: Chromium, Vitamin D, and energising B Vitamins plus the amino acids Tyrosine and Tryptophan. All these are contained in my Mood Food Supplement. Visit or your pharmacy, and ask for Patrick Holford’s Mood Food”. 

In essence, the complainant submitted that there is no evidence to show that any of the ingredients contained in the respondent’s product are effective at improving mood or reducing Read the rest