Tag Archives | Molkosan

A Vogel Molkosan – ASA ruling

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Posted 22 July 2012

A consumer lodged a consumer complaint against a print advertisement promoting “Molkosan” as “The centuries old ‘whey’ to good health”. The advertisement appeared in the Sunday Times, and contains, inter alia, a testimonial. In essence the complainant submitted that the testimonial is effectively making a “before and after” claim which requires suitable substantiation. In addition, it makes an efficacy claim insofar as weight loss is concerned, and therefore also requires evidence.

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