No!No! hair removal – claims not proven

Posted 12 January 2016

We have previously posted an article on Mervyn Daitz notorious for his RAYMA Balance Bracelet and BodyTrim products, and the No!No! hair removal device that Consumer Reports found not to be effective.

As IOL pointed out way back in 2012, “Professor David Whitehead, called for the harshest possible sanctions, saying that the company had shown “complete disregard” for the ASA’s initial ruling as well as a lack of remorse”. “The Rayma bracelets cost between R719 and R1 139, including packaging and posting.” “. . .of course, that decorative bracelets can be bought for far less”. 

Well that did not dent Mervyn from continuing to make unsubstantiated claims for No!No! on their website,  including the claims “. . . is a doctor recommended device that is based on years of research and development” and “Guaranteed Results”.

Complaints were recently laid with the UK ASA for … Read the rest

Rayma Balance Bracelet removed from SA

Posted 11 April 2014

According to  the company, the Rayma Balance Bracelet will not longer be sold in South Africa! However, can we believe Mr Mervyn Daitz of Topline Innovations? This is not the only scam he has been responsible for.

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no!no! – No!

Posted 25 February 2014

NoNoOn the no!no! website, this product is advertised as effective for removing unwanted hair. The claim is: “With no!no! there’s no pulling, tearing or scraping, just a slow, smooth glide that gently and easily removes hair“.Well how effective is this product? tested this product and found it worthless! states:

“Six female staffers who normally shave their legs at least three times a week let hair grow for a week. We took pictures (no, you won’t find them on Instagram), then asked panelists to shave one leg as usual and use No No and its buffer on the other leg at least three times a week for six weeks. We compared before and after photos.

What we found: Panelists used words such as “prickly” and  “hairy” to describe how their legs felt after No No. All six said the treated leg Read the rest

Rayma Balance Bracelet scam – ASA breach ruling

Posted 10 May 2012

In a ruling dated 8 June 2007, the Directorate ruled that the respondent’s advertising for Rayma Balance Bracelet created a misleading impression that the bracelet will relieve pain when used by anybody, which was not proven and therefore unsubstantiated.

However this appears to have made no impression on Mr Mervyn Daitz of Topline Innovations who continued to make these nonsense claims, and deceive, cheat and steal from consumers by selling this simple scam. More than that, read the ruling carefully – the ASA appear to call Mr Daitz a liar, but not in so many words. If you are a consumer who purchased this product, I urge you to ask for your money back. If you do not get it, ask the small claims court for redress, or the CPA, or even lay a charge of fraud against the company.

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Topline Innovations – Mervyn Daitz

Posted 13 March 2012

Who is Mervyn Daitz, and who is Topline Innovations? 

“Topline Innovations, a company founded by Mervyn Daitz 27 years ago. Mervyn, an expert in the health and beauty industry, is always on the lookout for high quality products to help improve people's health and beauty.”

Sounds marvellous, except this company is responsible for the marketing of a number of unsubstantiated products, including one ruled twice against in previous ASA ruling: the RAYMA Balance Bracelet.

Mervyn proudly writes: “The business started in 1984 when Mervyn was introduced to the TDK Bio-Magnetic necklace, a pain relief accessory. Many years later while on a visit to Spain he saw the enormous success and extraordinary results of the Rayma balance bracelet. After seeing the fantastic results for people suffering from pain, these two products became the foundations on which Topline Innovations was based. Both products are still available Read the rest