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UK ASA ruling: Meratol weight-loss

A website for a weight loss supplement stated "MeratolTM works with your metabolism to provide a complete weight loss solution that targets the 4 main areas of weight loss … Together these weight loss techniques work as part of a 4-tier system to help you lose weight and make sure it stays off. The 4 stages of the MeratolTM system are: controlling calorie intake, reducing body fat, burning calories and blocking the carbohydrate intake."

 The ASA challenged whether the claim that the product aids weight loss by reducing the absorption of carbohydrates could be substantiated.

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