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Tag Archives | Memoregain

Memoregain For Your Brain

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Posted 13 March 2012

In Memoregain For Your Brains (18 January 2010) the Directorate ruled, inter alia, that the claim “The ultimate brain nourisher. Improves memory and learning ability. Repairs and acclerates [sic] neuron growth and repair” was unsubstantiated and in breach of Clause 4.1 of Section II of the Code. The Directorate added that by virtue of this, the claim was also misleading and in contravention of Clause 4.2.1 of Section II. The respondent was instructed to withdraw the claim with immediate effect. On 19 February 2012, the complainant lodged a breach allegation against the respondent’s information available on its website, submitting, inter alia, that the respondent continues to make claims that Memoregain (The Ultimate Brain nourisher) is effective for repairing the brain, improving memory, and a host of unproven brains effect. 

The ASA agreed that the respondent was in breach of the previous ASA ruling. In other words, Read the rest

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