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Federal Trade Comission jolts “brain training” marketers

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Posted 6 June 2016

During the past two years, three marketers of questionable “brain training” programs have settled USA Federal Trade Commission (FTC) charges by agreeing to discontinue various claims.

  • The developers and marketers of LearningRx “brain training” agreed to stop claiming that their programs were clinically proven to permanently improve serious health conditions like ADHD, autism, dementia, Alzheimer’s disease, strokes, and concussions and that the training substantially improved school grades, college admission test scores, career earnings, and job and athletic performance. They also claimed that their program was 10 times more cost-effective than tutoring.
    [Marketers of one-on-one ‘brain training’ programs settle FTC charges that claims about ability to treat severe cognitive impairments are unsupported. FTC press release, May 18, 2016]
  • Earlier this year, marketers of the Lumosity program settled charges that they deceived consumers with unfounded claims that their games can help users perform better at work
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