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Immunadue – ASA ruling, again.

Posted 07 September 2016

ImmunadueDr Eyal lodged a consumer complaint with the ASA against a radio commercial that was broadcast on Jacaranda FM during July.

The commercial states as follows:

“7.2; the most important number in your life, because 7.2 is the ideal pH balance for your body. Drop below 7.2 through stress and poor diet and you’re vulnerable to certain cancers, diabetes, cholesterol, arthritis. But by taking Immunadue each day you can restore your pH balance. Get back to 7.2 with Immunadue. The only natural, non chemical multivitamin to help balance your pH levels each day. Immunadue the meaning of life”.

The complainant submitted that the commercial makes numerous false claims, in particular that the product will normalise the body’s pH levels. It also incorrectly quotes the optimal pH level and mentions that the product is clinically proven, all of which are untrue and contradicted by prestigious medical journals.… Read the rest