Biomix Slimming Solution – No proof!

Posted 20 June 2011

 A consumer complaint was laid against advertising appearing on the Biomix website website as well as on its product packaging. The advertising promotes the product as, inter alia, “all natural multifunctional weight loss supplements”.

The respective formulations are called “Slimming SOLUTIONS PLUS” (for the liquid formulation), and “Slimming SOLUTION CAPS” (for the capsule formulation).  In essence the complaint was that the claims regarding the product’s ability to facilitate weight loss and the implied efficacy of hoodia as an ingredient in the product are misleading and unsubstantiated. In subsequent correspondence, it was argued that Sliming Solution Plus product was tested for the presence of the claimed Hoodia, and none was detected. The ASA investigated.

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