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Pharma Natura Jungle Vites – ASA ruling

Posted 23 March 2012

A consumer complaint against Pharma Natura’s claims for Jungle Vites was laid with the ASA. The advertisement claims, among other, “ . . . supports a healthy immune system …”, “Focussed Kidz Caps – enhances learning and behavioural ability …”, “Multi V Tabs – . . . support optimal growth and development . . .” and " . . . formulated for the nutritional needs of children from 1 – 3 years old”. 

However Pharma Natura could not offer proof to support these claims resulting in an ASA ruling against the company.

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