Vigro – ASA agrees, no evidence it works!

Posted 10 October 2013

Consumers have a right to expect reasonable proof that a product delivers on its claims.

Natura, the maker of “famous” homeopathic remedies, purchased the Vigro product from PSN Brands, and ignoring the previous ASA ruling which found that Vigro was only beneficial for a very specific form of hair loss, started advertising that it was effective for all hair loss (makes one wonder about their ethics). A request that we made to the ASA for arbitration against the initial ruling, arguing that Vigro was completely ineffective, could therefore not proceed. However, it did allow a new complaint to be laid with the ASA arguing again that Vigro is ineffective for all forms of hair loss.

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Glomail Celltone – product’s own study shows it does not work!

Posted 11 October 2013

We have to commend Glomail for at least putting some money into testing whether Celltone  “Regenerative gel”, that it would “… assist with the management of various skin afflictions” and that it “Helps diminish the appearance of stretch marks, scarring, spots and wrinkles” as claimed by Glomail.

However, here it gets interesting. The study done locally by Future Cosmetics appeared to Glomail to support the claims that the product works. And Mr John Knowlton of Cosmetic Solutions who has substantiated a number of other products complained to the ASA about, and previously regarded as an expert by the ASA, substantiated the product’s claims (mostly) based on this study.

However we carefully examined the findings and found that the evidence was actually against the claims! Yep, did not support the claims at all. In fact, it confirmed what we had been saying, it Read the rest

Vigro – balderdash!

Posted 05 July 2013

The ASA has previously ruled against the claims for Vigro. We had argued that preventing or curing hair loss would be a “holy grail” and on face value, the claims are impossible. Vigro’s expert, Mr John Knowlton, argued that the science in support of Vigro’s claims are valid for individuals who are affected by a specific form of hair loss and not all forms of hairloss. The product Vigro has subsequently been sold to Natura, a manufacturer of homeopathic products, and they are now aggressively marketing this product as being effective for hair loss.

Here we examine the ingredients and the “proof” supplied by Mr Knowles and the manufacturer, and show that the evidence in favour of this product working in ANY form of hairloss, is in fact balderdash.  A new complaint has been laid with the ASA.

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