Posted 25 March 2015
Jasmine and Chris Grindlay of Slimbetti have been promoting their Hoodia Gel scam product in South Africa and simply ignoring ASA rulings. Other countries have had similar problems although in many this scam has disappeared off the market.
I have recently come across this article titled “The Controversial Advertising case: Weight-Loss Product— Hoodia” – “Marketing advertising and public policy” published December 19, 2011.
The article makes the point:
“Hoodia was one of the weight loss products that was advertised as a natural and effective remedy by Nutraceuticals International and Stella Labs. Nutraceuticals International and Stella Labs are the suppliers of the ingredient Hoodia gordonii (hoodia), and they claim that consumers are able to lose weight and suppress appetites by using hoodia, which is found in Southern Africa. However, the Federal Trade Commission (FTC), as a significant regulatory agency in preventing unfair methods of competition and unfair … Read the rest