Can you actually boost your immune system? Here’s the truth

Posted 26 June 2021

Take vitamin C supplements when you feel a cold coming on? The problem is, you can’t actually “strengthen” your immune system, says Dr. Jen Gunter. Diving into the elegant network of cells, tissues and organs that protect us every day, she introduces two kinds of immunity that specialize in recognizing and fighting off bad bacteria, viruses, fungi and toxins — and shares what you can do to keep your immune system healthy.


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Immunadue – Unhealthy claims exposed

Posted 08 September 2020


3 Feb 2020 +1 more Simnikiwe Hlatshaneni simnikiweh©citizen.

Complaint to advertising regulator says Immunadue’s ad claims are false, unscientific.

Despite the strides made in legislation protecting consumers against bogus herbal miracle cures and other quackery, one can still find any number of products claiming to treat life- threatening illnesses.

Freely available online and lining the shelves of big-name pharmaceutical retailers, some of these health brands claim their products cure diseases such as diabetes and heart disease.

What irks Dr Harris Steinman, a long-time public opponent of health supplement scams, is that this industry is only getting bigger and the actions of its operators more nefarious.

Steinman, who edits quackery debunking website CAMCheck, raised the alarm on a brand which has repeatedly been on his website, its supplements supposedly being the key to warding off such ailments as arthritis.

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Immunadue – ASA ruling, again.

Posted 07 September 2016

ImmunadueDr Eyal lodged a consumer complaint with the ASA against a radio commercial that was broadcast on Jacaranda FM during July.

The commercial states as follows:

“7.2; the most important number in your life, because 7.2 is the ideal pH balance for your body. Drop below 7.2 through stress and poor diet and you’re vulnerable to certain cancers, diabetes, cholesterol, arthritis. But by taking Immunadue each day you can restore your pH balance. Get back to 7.2 with Immunadue. The only natural, non chemical multivitamin to help balance your pH levels each day. Immunadue the meaning of life”.

The complainant submitted that the commercial makes numerous false claims, in particular that the product will normalise the body’s pH levels. It also incorrectly quotes the optimal pH level and mentions that the product is clinically proven, all of which are untrue and contradicted by prestigious medical journals.… Read the rest

Immunadue – ASA ruling

Posted 08 July 2016

A consumer lodged a complaint against the Immunadue’s print advertisement appearing on the front page of the Beeld Newspaper on 28 March 2016.

The advertisement is headed “Kry ‘n perfekte pH balans met Immunadue” (obtain a perfect pH balance with Immunadue). It features a photograph of a family, with a chart depicting the following illnesses on an inverted bell-curve:

  • “Artritis” (Arthritis)
  • “Stres” (Stress)
  • “Sommige Kankers” (Certain Cancers)
  • “Inflamasie” (Inflammation)
  • “Diabetes”
  • “Jig” (Gout)
  • “Osteoporose” (Osteoporosis)

The complainant submitted that “There is no scientific proof that this type of ‘medication’ can alter blood or tissue pH level to the extent that it can be beneficial in treating the conditions listed in the advertisement. This is fraudulent information, it misleads the public and can lead to serious complications and even death in patients that might discontinue their own medication to switch to this product”.

The ASA Directorate considered all … Read the rest