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Imazine Ionic Bracelet – ASA ruling

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Posted 01 November 2011

A consumer  lodged a consumer complaint against Ionic bracelet packaging for its Imazine ionic bracelet. The complainant added that similar claims appear on the respondent's website. The packaging states, inter alia, "Reduce stress, relieve aches and pains, Improve circulation & mental alertness, Bring the body into balance". In essence the complainant submitted that the advertiser has no credible scientific basis for the claims it makes.

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