Do Anti-Cellulite Treatments Work? Expert Says We’re Asking The Wrong Question.

Posted 29 June 2024

Anti-cellulite products are big business – but here’s what the science says

Published: June 24, 2024 5.04pm SAST

Although 90% of women have cellulite, we’re yet to see it represented as a normal anatomical characteristic in popular culture. In Greta Gerwig’s 2023 Hollywood blockbuster, for instance, Stereotypical Barbie, played by Margot Robbie, develops dimples on her upper thigh as part of her existential crisis – along with other human faults such as halitosis, flat feet and irrepressible thoughts of death.

When Stereotypical Barbie asks doll sage Weird Barbie what the dimples are, she explains: “That’s cellulite. That’s going to spread everywhere. Then you’re going to start getting sad and mushy and complicated.” Barbie’s perfect smooth plastic perfection is marred.

Despite its prevalence, then, cellulite has been constructed as a flaw in need of correction. Consumers, it seems, agree, especially when fed a diet of … Read the rest

The Truth About Waist Trainers

Posted 13 April 2023

Homemark advertises on TV a similar item as described in this New York Times article, e.g., Neotex Hot Shaper Power Belt, Igia Cellulite Waist Band.

The author of the article speaks to a number of experts to find out whether these products are scams, or can be of some benefit.

Some claim the corset-like garments help wearers slim their midsections. Here’s what the experts say.

New York Times

Corsets are back. In reality, they never left.

Since time immemorial, women have been sold products to narrow their midsections and flatten their bellies. In the United States, whalebone stays of the 18th and 19th centuries gave way to tight-cinch girdles under 1950s flounce.

Now, the lucrative shapewear industry and celebrity influencers have pitched certain stomach-squishing products as more than just strategies for smoothing special outfits.

Read the rest