Tag Archives | Herbex

Herbex – “Take Down Notice”

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Posted 10 January 2013 – updated 17 January 2013

We have received a “Take Down Notice” for this page.

In other words, Eddie Bisset (CEO) and Diane Bisset (Financial Director) of Herbex have had their lawyers (Kantor – Fialkov) contact the Internet Service Provider’s Association (ISPA) and ask them to take action against our service provider, Hetzner, unless Hetzner convinces me to remove this page. We have also subsequently received a threatening letter from the Bisset’s lawyer, M Fialkov of Kantor – Fialkov, where a number of allegations are made regarding the content of this page. 

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Herbex – “Schedule 0” claim

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Posted 08 August 2013

Herbex has started stating on their products, that it is a “Schedule 0” product. Our argument is that every aspect of the product packaging can be construed as advertising for the product, including colours and images. We argued that the use of “Schedule 0” was used to give the product an air of medical/therapeutic legitimacy by giving the impression that it is a medicine, when in fact based on the evidence, the product may be no more than a scam. (There is not a single study conducted on a single Herbex product confirming that the product works, and by using a negligible dose of an ingredient not proven to have any efficacy, it is clear that the product as a whole is useless. Herbex bases their claims of efficacy on the word of a retired homeopath. Scary stuff.

How did the ASA rule? “The issue Read the rest

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Herbex Booster Eat Less- No proof that it works

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Posted 14 May 2013

A consumer pointed out to the ASA that there is zero proof that the ingredients or the product as a whole, can fulfill the claims being made for this product, that is, to result in you eating less. All the scientific databases as well as natural or complementary medicine databases were searched and no proof was found to support any of the claims. Herbex were able to offer an “opinion” but no proof and the ASA ruled against the product’s claims as well as name.

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Herbex Attack The Fat (Hlasela Amafutha) – Does not work!

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Posted 06 May 2013

A consumer laid a complaint against the claims for the product Herbex Attack The Fat, The advertisement states, inter alia, “Herbex attack the fat is a powerful herbal syrup that will help you lose weight” and “A few teaspoon a day will help you look your best and boost your confidence”. The consumer claimed that he searching credible scientific databases, he could find no proof that the product or the ingredients will result in the claims being made for the product.

Herbex were unable to supply objective proof to support the claims and the ASA ruled against the claims for the product, as well as the name of the product as it therefore is misleading.

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Herbex Slimmers Drops & Tablets “Rene” advert

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Posted 06 May 2013

A consumer laid a complaint with the ASA against a Herbex advert, raising several issues, relating to the discrepancy between the Afrikaans and English testimonial (which is problematic in terms of the Code), the prominence (or lack thereof) of the relevant disclaimer and approval required by the Code, and the lack of substantiation for efficacy of the product.

The ASA ruled in favour of the consumer in most aspects.

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Herbex Appetite Control Tablets – No proof!

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Posted 09 April 2003

We have argued that most if not all Herbex products cannot substantiate the claims being made for them. Indeed, we have argued that in most cases, the evidence argues AGAINST the claims being made for the products. In fact, is there evidence that some or most Herbex products are simply “scam” products?

We argue that testimonials promoting these products are in fact evidence simply of individuals sticking to diets and not as a result of the Herbex product per se; and attributing the benefit of the diet to the Herbex product. There is not a single study (proof) demonstrating that the great majority of Herbex products have any efficacy at all.

Complaints against Herbex products have been laid with the ASA previously. Herbex convinced the ASA that Dr RC Sandell was a “credible expert”. Based on Dr Sandell’s support that the products work (no more than Read the rest

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Proof – Herbex Slimmers For Men is a fat lie

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Posted 07 March 2013

Do Herbex products have ANY efficacy?

My colleagues and I say absolutely NO!

Hebex Slimmers for Men has been scamming South African consumers for over 8 years. In November 2005 the ASA was asked to accept arbitration on this product, claimed by Herbex’s “expert”, Dr Sandell (an unqualified homeopath) to have efficacy, versus facts that shows that the claims for the product are highly unlikely. Arbitration was not allowed to proceed based on a legal trick. 

We argued that the dosages of the ingredients of the product were infinitesimally small, that many of the ingredients that Dr Sandell and Herbex claimed reduced appetite, were actually used to stimulate appetite, and that many ingredients had zero efficacy in weight loss and at best were no more than laxatives, and so on. Has a single study ever been performed on this product? No. A major scam product.

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ASA Ruling: Herbex Immune Defence Syrup

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Posted: 17 February 2012

A consumer lodged a consumer complaint against internet advertising for Herbex Immune Defence syrup. The advertisement states, inter alia, “herbex immune defence is a powerful syrup containing herbs and vitamins to improve the health of the whole family. A weak immune system may lead to illness, colds, flu and infections.”

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Slim HerbAqua

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Posted 14 February 2010 

Slim HerbAqua claims to be an effective aid for weight loss and is a mixture of 33 herbs. On the HerbAqua website it states: “Slim Herb Aqua contains a powerful herbal formula with a nine-fold action that will reduce appetite, boost metabolism and improve digestion” and “[F]or effective weight loss, drink 1 bottle a day, follow a healthy eating plan and an exercise programme.” Even if the ingredients had evidence for efficacy in weight-loss, these are the simple facts:

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Herbex – ASA rulings

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Herbex makes a range of products which claim to be either homeopathic or herbal preparations. These include:

  • Herbex Slimmers a.k.a. Herbex Original
  • Herbex Slimmers for Men
  • Herbex Slimmers for Women
  • HerbAqua
  • Herbex Nerve Tonic

We intend deconstructing each of these illustrating common threads, including one or more of the following:

  1. No evidence based proof of efficacy for the individual ingredients, or the combination thereof.
  2. Even if there was proof of efficacy for the individual ingredients, the dosage used in the product are far less than that used in the original studies for the ingredient – imagine if evidence shows that you need 200 mg of aspirin to treat a headache, and you are sold a product containing 2mg and making the same claim
  3. Uses dosages greater than homeopathic range and much less than suggested by herbal texts
  4. Contains ingredients which according to references, are actually appetite stimulants
  5. Makes claims which
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