Herbex UltraSlim: Advertising Regulatory Board ruling

Posted 14 May 2021

In November 2020, the Advertising Regulatory Board ruled against the claims being made by Herbex UltraSlim preventing further advertising of this product on DSTV and elsewhere. The complainant argued that there is zero evidence to show that this product has any effect on weight-loss, or any of the other claims being made for the product.

Herbex has now appealed this ruling, supplying a ‘dossier’ compiled by Dr Craig Wright, a homeopath and herbal practitioner. The original complainant argued that the dossier still did not substantiate the claims for the product. The ABR agreed.

Herewith the ruling:

Decision of the Advertising Regulatory Board

Complainant: Dr Harris Steinman
Advertiser: Newgroup (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1055 – Herbex Ultraslim – Dr Harris Steinman
Outcome: New substantiation partially accepted

Date :13 May 2021

The Directorate of the Advertising Regulatory Board has been called upon to consider new substantiation … Read the rest

Advertising Regulatory Board: Herbex Ultraslim Ruling

Posted 11 November 2020

A complaint was laid with the Advertising Regulatory Board (ABR) against the misleading claims of Herbex Ultraslim. The complainant argued that based on evidence, the product is unlikely to have any benefit on weight-loss. 


The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Steinman against television and website advertising for Herbex Ultraslim.

Complainant:     Dr Harris Steinman
Advertiser:         Newgroup (Pty) Ltd
Consumer/Competitor:   Consumer
File reference:   1055 – Herbex Ultraslim – Harris Steinman
Outcome:           Upheld
Date:                  10 November 2020

Description of the Advertising

The commercial, which appeared on M-Net during Carte Blanche, made the following claims:

• Herbex ultraslim a weight-loss evolution
• South Africa’s number 1 slimming brand
• 25 years refining the science of weight loss
• Balances blood sugar
• Preventing belly fat
• Aids digestion to improve Gut Health
Read the rest