Herbex Slimmers Drops & Tablets “Rene” advert

Posted 06 May 2013

A consumer laid a complaint with the ASA against a Herbex advert, raising several issues, relating to the discrepancy between the Afrikaans and English testimonial (which is problematic in terms of the Code), the prominence (or lack thereof) of the relevant disclaimer and approval required by the Code, and the lack of substantiation for efficacy of the product.

The ASA ruled in favour of the consumer in most aspects.

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