Tag Archives | Herbex Fat Attack

ASA bans misrepresentative Herbex ad

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Posted 05 April 2018

From EWN Eyewitness News

The Advertising Standards Authority ordered that the advert be pulled following a complaint by consumer activist and medical doctor Harris Steinman.

Picture: herbexhealth.com

JOHANNESBURG – Herbex finds itself in a tight situation after the Advertising Standards Authority (ASA) banned one of its ads for misrepresenting the weight loss efficacy of its “fat attack” product. [Refers to this ASA ruling]

The authority ordered that the advert be pulled following a complaint by consumer activist and medical doctor Harris Steinman.

He claims Herbex’s fat attack TV ad is not substantiated by any objective evidence and that the testimony by one of the featured persons does not represent the majority of users of the product.

The authority’s CEO Gail Schimmel said: “We got a new complaint against a testimonial advertisement of Herbex where a woman claims to have Read the rest

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Herbex Fat Attack – ASA ruling

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Posted 4 April 2018

This ASA ruling shows up exactly the mindset of Herbex, and owner Eddie Bisset.

Herbex Fat Attack advertises that this product can break down fat, and aid weight-loss.

In 2013 a complaint was laid with the ASA against the false claims being made for this product. In April 2013 the ASA ruled against the product’s claims and name. We have thoroughly deconstructed why the claims have to be false.

Herbex appealed the ruling, which was dismissed by the ASA Final Appeal Committee (FAC) in October 2014. The FAC was chaired by ex-Constitutional Court Judge, Kate O’Regan. The panel of 5 concluded, among other, that the evidence supplied by Herbex’s 4 ‘experts’ to support their belief that the product’s claims were valid, in fact did not.

Prior to the FAC hearing and ruling, Herbex argued that not being allowed to advertise this product, would by their Read the rest

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