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ASA not mandated to comment on ‘complementary medicine’: Herbex

Posted 08 April 2018

Herbex has responded to the recent ASA ruling by issuing a media statement.

This post is in 3 parts:

1. A Times Live article reflecting on Herbex’s media statement

2. Herbex’s media release

3. Comment on the release

ASA not mandated to comment on ‘complementary medicine’: Herbex

06 April 2018 – 17:53 By Nico Gous 
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Herbex weight-loss claims are unsubstantiated

Posted 06 April 2018

From Business Day

Herbex weight-loss claims are unsubstantiated, says ASA

 05 April 2018 – Nico Gous

The Advertising Standards Authority (ASA) has found that weight-loss claims made by Herbex in its TV commercials are unsubstantiated. [Refers to this ASA Ruling]

Consumer activist Dr Harris Steinman complained about a Herbex commercial for its product Fat Attack. Dis-chem‚ Clicks and Spar are some of the stores that sell Herbex products.

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Herbex Attack the Fat – Scam?

Posted 20 January 2013

The purpose of CAMCheck is to point out the scientific irrational basis for CAM products and the ethical and moral failures of those manufacturing, selling and regulating them.

As previously mentioned on CAMCheck, we do not usually identify owners of companies selling products with little to no proof of efficacy unless they give clear evidence of showing an unwillingness to take heed, i.e., by not withdrawing the product when exposed, and/or by rolling out further new products with little to no proof that they really work. (If there is no proof that a product works, it can be suspected of being no more than a scam – and many of Herbex’s products fit this description – see example below)

Eddie Bisset (CEO) and Diane Bisset (Financial Director) of Herbex have made a fortune from the misfortunes of consumers. Is this comment unfair? Compare our assessment of Read the rest

Herbex Attack The Fat (Hlasela Amafutha) – Does not work!

Posted 06 May 2013

A consumer laid a complaint against the claims for the product Herbex Attack The Fat, The advertisement states, inter alia, “Herbex attack the fat is a powerful herbal syrup that will help you lose weight” and “A few teaspoon a day will help you look your best and boost your confidence”. The consumer claimed that he searching credible scientific databases, he could find no proof that the product or the ingredients will result in the claims being made for the product.

Herbex were unable to supply objective proof to support the claims and the ASA ruled against the claims for the product, as well as the name of the product as it therefore is misleading.

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