Tag Archives | Herbex Appetite Control Tablets

How Flat Tummy Co gamed Instagram to sell women the unattainable ideal

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Posted 03 September 2018

‘Appetite suppressant’ lollipops and ‘detox’ teas have been promoted by the company’s hand-selected celebrities and Instagram models.

The product for sale – 35 calories worth of flavored cane sugar laced with an extract of saffron that supposedly curbs hunger – sparked immediate backlash for a company that had built its brand selling so-called “detox” teas. Good Place actor Jameela Jamil called out Kim Kardashian West for promoting the lollipops to her 116 million Instagram followers (“You terrible and toxic influence on young girls,” Jamil tweeted), and more than 100,000 people signed an online petition calling for the billboard’s removal.

“Dietary supplements sold for detox or weight loss are snake oil, plain and simple,” said Dr S Bryn Austin, a Harvard Medical School professor who specializes in eating disorder risks. “The liver and kidneys already do the the so-called detox and adding junk products into Read the rest

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Herbex and HPA’s arguments ring hollow – ASA Final Appeal Committee Ruling

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Posted 17 October 2014

regan-hpa-herbexAfter more than a year of rulings, appeals, delays, and ultimately the Final Appeal Committee (FAC), former Constitutional Court Judge, Kate O’Regan and the Committee, brought additional clarity to the ASA.  (For brevity’s sake please accept that my references below to “Judge O’Regan” refer also to the Committee.)

 

  • Herbex claimed that the original substantiation by a medical doctor that Herbex worked, should stand. Judge O’Regan showed that the doctor had misread and contradicted the very evidence that he had provided in support of his substantiation. She rejected the substantiation.
  • Herbex introduced new substantiation into the final appeal without following the correct procedure. Although Judge O’Regan did look at (and rejected the merits of!) the new “evidence” – she emphasised that it was clear the Herbex did not have the evidence to hand before they started advertising the products. This is very important, and could form
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