Tag Archives | Health Matters-Fat Burn

Health Matters-Fat Burn – ASA ruling

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Posted 07 May 2012

A consumer lodged a consumer complaint against the respondent’s print advertisement appearing in the Mail and Guardian during December 2011. The advertisement, inter alia, promotes the respondent’s “FATBURN” weight loss product as “The 4 in 1 Weight Loss Solution For Best Results!!!”  In essence, the complainant submitted that the claims highlighted above are unsubstantiated. He explained that the respondent’s website makes reference to the substance “Opuntia ficus-indica”, but that there is no evidence to suggest that this substance or ingredient (derived from a cactus) has any effect on weight loss. 

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