Posted 21 May 2012
|I remember as a kid, my father’s obsession with his hair-loss. I remember him spending lots of money on lots and lots of products, none which prevented further hair loss.|
Hair loss is mainly genetic. Few products have any effect on preventing further hair loss, and these assist in few specific reversible conditions.
Vigro capitalises on individuals stressed and over-anxious by hair loss, selling impossible dreams of regrowth. The advertisements claimed “Vigro 3-step programme” as “… and effective long lasting solution for thinning hair”.
In my complaint I argued that this was rubbish and impossible: ” As thinning hair is an emotive issue, people are likely to try this product out of desperation. Simply supplementing with the respondent’s vitamins will not work”.
The ASA asked Vigro for evidence that their claims were possible. Of course, they could not.