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Solal – Too much sugar claim No. 2

 Solal Technologies placed in the Durban Mercury of 03 March 2011, in which the claim is made that “[T]oo much sugar may accumulate fat and make learning difficult”. 

 

The advert continues: “[S]tudies have shown that excessive sugar consumption can boost the body’s production of cortisol, a hormone that causes fat accumulation. Sugar excess is not good for the brain either. 

A study published in the medical journal Neuroscience showed that sugar suppresses the brain’s neurotrophic factor, responsible for learning, memory and plasticity (the ability of the brain to learn new things” 

Solal supports this advertisement with two references:

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