New South African Advertising Regulatory Board replaces ASA

Posted 14 November 2018

Readers will be aware that the Advertising Standards Authority of South Africa (ASA) is no more and is being liquidated.

Gail Schimmel, a lawyer, and the individual who tried to rescue the ASA, has launched a new advertising body. Known as the Advertising Regulatory Board, their intention is to replace the ASA and utilise the same codes and regulations that the previous ASA utilised. In a recent interview on Cape Talk / 702, she made the point that the code and regulations were not owned by the ASA but were localised and based on international standards and codes.

The new board, ARB, states on their website:
“The original core members of the ASA – the Marketing Association of South Africa (MASA), the Association for Communication and Advertising (ACA) and the Internet Advertising Bureau (IAB) – all became founding members of the Advertising Regulatory Board Read the rest

ASA undergoes radical restructuring, ready for business

Posted 22 August 2017

The Advertising Standards Authority of South Africa (ASA) has undergone radical restructuring with a new acting CEO in place, major fundraising underway and various business rescue recommendations being implemented.

Gail Schimmel, advertising law specialist and acting CEO of the organisation since June, says the ASA had become “removed from the industry and somewhat arrogant. It is my belief that the ASA is essentially a servant of the industry, and we are trying to rebuild relationships and reignite the feeling in industry that we ‘belong’ to them,” Schimmel told The Media Online.

Schimmel says a business rescue plan was accepted at the ASA’s annual general meeting in April. Since then, a new board has been appointed; 14 people retrenched, including two with the highest salary packages; an acting CEO was appointed; 60% of its premises

Read the rest

The ASA making moves – An Update

Posted 19 June 2017

From Afro-IP:

It has been six weeks or since you last heard from us on the predicament of the ASA in South Africa. Recently, their new acting CEO – Gail Schimmel – took time out to speak with Afro-IP on developments. Upbeat and positive, Gail is addressing the main issues raised in the Business Rescue

Report as follows:
Short Term Funding
The ASA is calling on every single player in this industry – every agency, every marketer, every advertiser, every media owner and the lawyers – to pre-pay ONE ASA filing fee (R24 396 including VAT).

The article states:

To address concerns over jurisdiction highlighted in the Herbex case (which the ASA currently appealing) Gail aims to address these in its memberships contracts which is consistent with the recommendation in the Business Rescue Report. This means that where mainstream associations are involved, it could Read the rest