Harsh, but deserved ASA-Solal ruling

Posted 19 October 2011

This is a devastating ruling against Solal / Solal Technologies. I think it speaks for itself. 

“A cursory glance over rulings issued in relation to the respondent’s advertising suggests that the respondent has deliberately adopted an adversarial approach, and intentionally attempts to frustrate the process by harping on technical, interpretive issues, often jumping to conclusions, accusing the ASA of colluding or having “secret communications” with certain entities, and oftentimes threatening to litigate against the ASA and complainants.”

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