Herbex made unproven claims about weight loss products

Posted 11 April 2018

Advertising Standards Authority uses its fangs again after years of litigation

By Annie Cebulski and Eryn Scannell 

Published on 10 April 2018 in GroundUp

The Advertising Standards Association (ASA) has ruled against an advertisement run by Herbex for its Attack the Fat product. The association will instruct its members not to run the advertisement. This comes after medical doctor and consumer activist Dr Harris Steinman laid a complaint against Herbex for its lack of evidence of efficacy. Herbex chose not to participate in the ASA investigation.

On 29 March, the ASA found Herbex to be in violation of its standards code for using testimonials claiming efficacy which were not justified.

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Herbex Fat Attack – ASA ruling

Posted 4 April 2018

This ASA ruling shows up exactly the mindset of Herbex, and owner Eddie Bisset.

Herbex Fat Attack advertises that this product can break down fat, and aid weight-loss.

In 2013 a complaint was laid with the ASA against the false claims being made for this product. In April 2013 the ASA ruled against the product’s claims and name. We have thoroughly deconstructed why the claims have to be false.

Herbex appealed the ruling, which was dismissed by the ASA Final Appeal Committee (FAC) in October 2014. The FAC was chaired by ex-Constitutional Court Judge, Kate O’Regan. The panel of 5 concluded, among other, that the evidence supplied by Herbex’s 4 ‘experts’ to support their belief that the product’s claims were valid, in fact did not.

Prior to the FAC hearing and ruling, Herbex argued that not being allowed to advertise this product, would by their Read the rest

Court action: Herbex vs ASA

Posted 15 May 2016

As a consumer, do you care about whether or not the Advertising Standards Authority (ASA) has “jurisdiction” over the advertising of a product or a company selling certain products? Or do you want to be sure that the advertising is not false and misleading, so that you don’t waste your hard-earned money?

In court judgement dated 5 May, the Gauteng local division of the High Court ruled that the ASA had no jurisdiction over Herbex, because Herbex was not a member of the ASA. The overriding issue of interest to consumers is not about jurisdiction, but about whether or not the products work as claimed in the advertising. The issue of “effectiveness” was not included in the court challenge. However the EFFECT of the jurisdiction ruling, has left the issue of the effectiveness of the products (and their advertising) unaddressed. The previous rulings of the … Read the rest

Herbex “admits” to scam!

Posted 05 March 2014

This article, published in GroundUp, is on a presentation by the con artist, Eddie Bisset – CEO of Herbex, where he admits  “with a grin, ‘Customers are foolish enough to believe what you put on your label.‘ Bisset first claimed his products are CAMS (by labeling them such (“Schedule C0”)), but with the new CAM regulations that were published in November 2013 having dramatic consequences on Herbex, “Bisset wants to get around the regulations by claiming his products are food, not medicines“.

  • Fact – there is no proof that these products work – whether called a CAM or a foodstuff.
  • Fact – is it illegal to call them foodstuffs. In fact, Herbex Slimmers Cereal is an illegal foodstuff.
  • Fact – these are scams.
  • Fact – Eddie Bisset acts and speaks like a scam artist.
  • Fact – Bisset earns a fortune from
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Herbex Attack the Fat – Scam?

Posted 20 January 2013

The purpose of CAMCheck is to point out the scientific irrational basis for CAM products and the ethical and moral failures of those manufacturing, selling and regulating them.

As previously mentioned on CAMCheck, we do not usually identify owners of companies selling products with little to no proof of efficacy unless they give clear evidence of showing an unwillingness to take heed, i.e., by not withdrawing the product when exposed, and/or by rolling out further new products with little to no proof that they really work. (If there is no proof that a product works, it can be suspected of being no more than a scam – and many of Herbex’s products fit this description – see example below)

Eddie Bisset (CEO) and Diane Bisset (Financial Director) of Herbex have made a fortune from the misfortunes of consumers. Is this comment unfair? Compare our assessment of Read the rest

Herbex – “Take Down Notice”

Posted 10 January 2013 – updated 17 January 2013

We have received a “Take Down Notice” for this page.

In other words, Eddie Bisset (CEO) and Diane Bisset (Financial Director) of Herbex have had their lawyers (Kantor – Fialkov) contact the Internet Service Provider’s Association (ISPA) and ask them to take action against our service provider, Hetzner, unless Hetzner convinces me to remove this page. We have also subsequently received a threatening letter from the Bisset’s lawyer, M Fialkov of Kantor – Fialkov, where a number of allegations are made regarding the content of this page. 

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