Posted 12 January 2012
In this ruling, the ASA has bared its teeth. Johan Brittz is the person behind the scam products, Organoslim, Be-trim, and Easythin. Clearly without conscience, he simply changes the name of the product, and/or the formulation, and continues to sell these scam products.
"The complainant firstly objected on the basis that the weight loss claims made are false, and have no scientific basis or proof. In addition, the claim that the product is registered with the MCC is also not true, and somewhat suspicious, seeing that the registration number quoted is the same as that quoted for the respondent’s Be-Trim and Organoslim products. Lastly, the complainant noted that the respondent has received various adverse rulings and/or sanctions for non-compliance with the Code and existing rulings. Clearly the respondent is flagrantly disregarding the rulings and the Code, and severe sanctions are warranted."
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