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Homemark Detox Tea – big scam

Posted: 17 November 2011

A consumer lodged a consumer complaint against the Homemark’s television commercial promoting its Detox Tea as a “Powerful, effective, cleansing herbal tea”, and a “full body detox in every cup”. 

Some of the claims emphasised in the commercial are:
• “STIMULATE Digestive System”;
• “FIGHT Free Radicals”;
• “ENHANCE Immune System”;
• “BOOST Energy Levels”.

The voice-over also exclaims “… Plus, lose weight, improve your complexion, all with the amazing Detox Tea …” In essence, the complainant submitted that these claims are ridiculous and have no substance. As such, it is irresponsible to place such commercials on television.

The ASA agreed: These claims are not substantiated.

NB: Dr Paul Abrahams who tried to substantiate this product, has substantiated a number of other scam Homemark products. A complaint against Dr Abrahams has been laid with the Health Professions Council of South Africa (HPCSA) – the regulatory authority Read the rest