ASA ruling – Simillimum

Posted 06 July 2011

A consumer lodged a consumer complaint against an advertisement headed “Get Slim”, which states “Dr FLN Swainston’s remedy for slimmers has been on the market since 1991. It gives faster weight loss results as it repairs the cause of excess fat tissue and strengthens the function of various internal organs.” It further states, “It is more focused and concentrated than natural products found in pharmacies and health shops, for maximum effect. It is also different from other slimming products because it repairs the whole hormonal system, including oestrogen levels, and in so doing repairs the reason for many women’s weight problem. It also repairs and strengthens the function of the excretory organs …”. The advertisement also lists a website along with other contact details.

In essence, the complainant submitted that the claims made in this advertisement are absurd and improbable, and directly in contravention of … Read the rest