Tag Archives | Detox Tea

Homemark Detox Tea – ASA breach ruling

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Posted 05 May 2015

This is an old ruling from February 2014 in which the complainant argued that Homemark claimed for this product, “H]as a laxative effect which helps the digestive system to eliminate toxins from the body through urea and sweating” is possible.” The ASA ruled that “[A]t present, the breach allegation must fail, because the respondent does not appear to be making the claims originally ruled against.”

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You can’t detox your body. It’s a myth.

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Posted 22 December 2014

From the Guardian  5 December 2014

So how do you get healthy?
There’s no such thing as ‘detoxing’. In medical terms, it’s a nonsense. Diet and exercise is the only way to get healthy. But which of the latest fad regimes can really make a difference? We look at the facts.

Best to continue reading on the Guardian’s page, but if not accessible, continue below.

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Homemark Detox Tea – big scam

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Posted: 17 November 2011

A consumer lodged a consumer complaint against the Homemark’s television commercial promoting its Detox Tea as a “Powerful, effective, cleansing herbal tea”, and a “full body detox in every cup”. 

Some of the claims emphasised in the commercial are:
• “STIMULATE Digestive System”;
• “FIGHT Free Radicals”;
• “ENHANCE Immune System”;
• “BOOST Energy Levels”.

The voice-over also exclaims “… Plus, lose weight, improve your complexion, all with the amazing Detox Tea …” In essence, the complainant submitted that these claims are ridiculous and have no substance. As such, it is irresponsible to place such commercials on television.

The ASA agreed: These claims are not substantiated.

NB: Dr Paul Abrahams who tried to substantiate this product, has substantiated a number of other scam Homemark products. A complaint against Dr Abrahams has been laid with the Health Professions Council of South Africa (HPCSA) – the regulatory authority Read the rest

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Homemark

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Posted 27 November 2009

This category lists complaints laid with the ASA regarding health, complimentary medicine and supplements sold by Homemark, which complainants claimed could not be substantiated.

Initially, the ASA ruled in most cases in favour of the complainant, but as Homemark started finding “credible experts” willing to substantiate a product, the ruling may have gone in the favour of Homemark.

In some instances, arbitration was requested – with a subsequent ruling against Homemark’s product.

In some instances, the complainant did not pursue the complaint further.

In time as the site develops, we will flesh out and explain why the ruling in favour of Homemark was incorrect, using science, logic and common sense! 

Rulings against Homemark:

Enforma / Homemark – Sweat Away the Pounds / 4012*

Homemark – Sweat Away /  9114*

Homemark – Butterfly Abs / 3283

Homemark – Detox Food Pads /  8938

Homemark – Reduce Fat-Fast Read the rest

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