Clicks Apple Cider With Green Tea: ASA ruling

Posted 27 October 2011

A consumer laid a complaint against packaging for Clicks’ Apple Cider with Green Tea. The packaging seen from the front promotes the product as “Weight Loss Support” and claims that it: “Helps to: • Promote energy levels to assist fat break down • Increase antioxidant levels”. In essence, the complainant submitted that the claims made on its packaging are misleading as there is no evidence in terms of the Code that the claims are true or possible. The complainant also searched the Natural Medicine Comprehensive Database (a source often used by practitioners of complementary medicine) but found nothing to show that the ingredients in the combination used have the claimed effects.

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