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ASA ruling: Arcadia’s Citrax product

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Posted 29 March 2010

Arcadia print advertisement for its Citrax weight loss capsules that appeared in the Sunday Times Magazine during November 2009, was headed with a statement by a Physiotherapist, Maja Šcepanovic, reading, “I lost 50 kilos in only six months – WITHOUT DIETING!” At the bottom of the advertisement the disclaimer reads, “Diet aids such as these are only effective when taken in conjunction with or as part of a kilojoule-controlled diet”.

How did the ASA rule? Read on . . .

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